Uber has a very interactive website that uses different functionalities to keep users engaged. Users can either scroll down the home page to find the content they desire or click on the menu tab on the right-hand side of the screen. A usability study was created to find out how long it takes users to navigate through the Uber website. 
Usability Questions: The following questions are based off of the Uber website which is located : https://www.uber.com/
- Find on the website where the Career page is. How long did it take for you to find it?
- From the Uber website, locate where to redirect yourself to the company’s Facebook page. How long did you take to find it?
- Find the nearest city that Uber operates in relation to your current geographic location. How long did you take to find it?
- Locate the company’s blog site. How long did that take you?
- Find Uber’s Privacy Policy. How long did that take you?
Results: 4 users took the usability test and below are the results for the corresponding questions-
- 2.75 Seconds
- 3.25 Seconds
- 37.25 Seconds
- 4.50 seconds
- 22.75 seconds
Strengths and Weaknesses:
The strengths of the Uber website is that it is a lot more visually appealing compared to its competitors’ sites. The weakness of the website though is that it is hard to maneuver your way through it. On average it took 37.25 seconds to find the nearest city to them that operates Uber. This is something that takes too long to uncover and it also could leave users frustrated with the overall website.
Recommended Improvements:
An improvement to the website that Uber might want to take into consideration is to simplify their website. They should get rid of the scrolling feature on the homepage and stick with the website being easy to navigate through. They could make the menu options bigger and could make the categories a little more diverse so users can find exactly what they are looking for with ease.
Competitor Websites: 
References:
Lyft. (n.d.). Retrieved April 29, 2015, from https://www.lyft.com/
Sidecar. (n.d.). Retrieved April 29, 2015, from https://www.side.cr/
Uber. (n.d.). Retrieved April 29, 2015, from https://www.uber.com/
Uber 