The visual aspects of advertisements is very important when trying to create a successful marketing and advertising campaign. The follow advertisements by 3 different competitors of Uber showcase different ways of effectively promoting their organization with images and typography.
Lyft has created multiple advertisements based on different target segments. These ads are based around people from different backgrounds who all share the common interest of driving Lyft. All 3 advertisements not only use physical pictures, but use typography as well to make the advertisement visually appealing. Creating different, but similar advertisements is a smart marketing strategy because it allows the ads to focus on a larger target audience.
Amtrak created a successful advertisement based around a user’s experience with the transportation service. The ad is visually appealing due to the colors used and the realistic look of the overall advertisement. The viewer immediately feels a sense of familiarity when they look at the ad because the woman featured can be related to multiple target audiences. The road map that goes through the ad also forces the viewer to read the wording which is an important part of the ad itself.
Sidecar uses a combination of visual and design concepts to create an effective advertisement. The ad showcases their mobile app and how users can immediately collect money. This is a great advertisement because it really allows people to see how easy it is to earn money through Sidecar which makes it stand out from it’s competition. The use of color, and the shadowing effects in the typography really make the ad stand out as well.
References:
Amtrak. (2011, March 23). Retrieved April 15, 2015, from https://com456.wordpress.com/2011/03/23/417/
Lyft Hopes to Accelerate With First Integrated Ad Campaign. (n.d.). Retrieved April 15, 2015, from http://www.adweek.com/news/technology/lyft-hopes-accelerate-first-integrated-ad-campaign-159619
Sidecar Referral Code | Earn Free Ride Credit! (2015, January 17). Retrieved April 15, 2015, from http://ridesharingpromocode.com/sidecar-referral-code/
Uber 