When creating advertisement that are text based, it is important to create some kind of emphasis, voice or mood. These elements help to create brand familiarity with its users, and it also makes advertisements memorable. The following text based advertisements were created by Uber’s competitors:
In this advertisement, Lyft does a really good job of emotionally impacting consumers. On first glance you automatically get a sense what Lyft is trying to tell its users. Although the font is very basic, the size and the boldness of the lettering is really eye-catching. The colors used in the advertisement contrasts well with one another to create a bold statement.
This particular advertisement uses variation in point size in the fonts used. This shows emphasis in Curb’s logo and company title. The background image helps set the mood for the advertisements, and helps viewers to see the purpose of the service.
When you take a look at the NYC Taxi’s logo, you automatically get a feeling as if you are looking at a taxi. The company does a great job using point size variations, along with boldness to really depict the company’s overall service. The colors used are the colors used on their current taxi cabs which gives viewers a sense of brand familiarity.
Side Car definitely uses color contrast to depict its message. The usage of black and orange really make the advertisement original. The company’s name is much larger than its slogan which shows emphasis on the company. This allows viewers to remember the company’s name more than their slogan, which is important.
American Taxi Service Co. does a great job of using color and variation of point size in its company logo. Although the colors are very similar, the overall logo and coloring is in unison. This creates a simple but efficient logo that is memorable to consumers.
References:
Huet, E. (2014, May 30). How Uber And Lyft Are Trying To Kill Each Other. Retrieved April 8, 2015, from http://www.forbes.com/sites/ellenhuet/2014/05/30/how-uber-and-lyft-are-trying-to-kill-each-other/
Local Taxi Company. (n.d.). Retrieved April 8, 2015, from http://www.americantaxinj.com/
MacPherson, J. (2014, August 5). Curb is Here! – Curb. Retrieved April 8, 2015, from http://gocurb.com/curb-here/
NYC Taxi Tow: A User Centered Brand Innovation. (n.d.). Retrieved April 8, 2015, from http://www.slideshare.net/edora1/nyc-taxi-tow-a-user-centered-brand-innovation
Torres, F. (2014, June 9). First Uber, now Sidecar Ridesharing app to launch in Orlando. Retrieved April 8, 2015, from http://orlando-politics.com/2014/06/09/first-uber-now-sidecar-ridesharing-app-to-launch-in-Orlando/
Uber 